THE
ESSENCE
OF DREAMS
ABOUT RBG
Royal Beauty Group is the premiere distributor of perfumes, skincare and make-up products in the State of Kuwait.
Over 50 years of experience in the perfume industry has allowed us to create a level of distribution that is unparalleled in the region.
Mr. Sarkis Arslanian was the Founder President of the company. He was one of the pioneers in the perfume business in the State of Kuwait.
Mr. Arslanian’s vision when entering Kuwait was to start and develop his own
business. Towards the beginning of 1960, he was able to obtain the distribution of Parfum Lubin, then a high end product and various other brands such as Woltz,
Parfum Forvil, Parfum de Fussy, etc.
During 1979, Mr. Arslanian was entrusted by YSL management to organize the first launching ever of Yves Saint Laurent Cosmetics in Kuwait for the Middle East and Africa.
On February 20th, 2013 Mr. Sarkis Arslanian’s amazing life came to an end.
Today, Mr. Vicken Arslanian, son of Mr. Sarkis Arslanian, guided by the ethics and principles of his father, is committed to follow the vision for Royal Beauty Group.
meet the team
ghassan tayba
Brand Manager
hana malas
Brand Manager
ehab nabil
Country Manager - Luxuria Group
Osama qarouni
Key Account Manager
nawal naeim
Key Account Manager
essam hassanein
E-commerce Dept. Manager
Michel tleiji
Gifts & Graphics Dept. Manager
tamer fahmy
Finance Manager
Mahmoud ramadan
HR Manager
hamada el sayed
Brand Manager
Moataz zidan
HR Assistant Manager
Vicken arslanian
Owner/President
Ghassan AL-DANAB
General Manager
annie katchadourian
Group Manager
ali abu faqoosa
Brand Manager
RBG PHILOSOPHY
We distribute our products to all major outlets such as: Harvey Nichols, Bloomingdale’s, Debenhams, Va Va Voom, Sephora, Faces, Co-operative Societies, Beidoun, HoP and other B&C outlets.
We have a positive management style which is friendly, participative and co-operative with all the retailers.
We accept responsibility for our actions; accordingly our credibility is at a higher level with the people with whom we deal.
We are the only distribution company that distributes to all retail chains including the ones that are owned by our competitors.
Kuwait is relatively a sophisticated market. The competition is tough and all the perfume distributors are aggressively trying to promote their products in order to increase their share in the market.
We have a transparent marketing policy. To build the Brand Equity, it is our strategic policy to invest in the brands that we exclusively represent.
We focus on in store investment, elegant visuals, well trained sales girls and promo girls spraying the products. Additionally, to push the sales, incentives are given to our sales force, preferably cash money.
We have distinguished ourselves with clear direction of marketing policy that helped us to achieve excellent results.
Royal Beauty Group has a tremendous presence and the most qualified sales team in Kuwait.
We can proudly claim that our team's dedication and professional performance is rarely rivaled.
We have a team of 150 fixed sales girls, 46 promo girls and 12 highly trained beauticians who are covering 100% of our distribution network 100% of the time,
"We met Royal Beauty at the beginning of our career and they were the first ones to believe in our potential. Since that moment, we appreciated their professional approach and dedication towards their work; but above all we valued the great humanity shown when dealing with their colleagues, clients and partners. All the above combined with a sense of hospitality that makes us feel at home each time we are visiting.
It is a true honor for us to be their partner, and a precious privilege being their friend forever"
PAOLO TERENZI & TIZiana terenzi
